Sunday, April 18, 2010

Ning Failures; a lesson in the obvious

Image representing Ning as depicted in CrunchBaseImage via CrunchBase
I'm driving back to Stuart, FL, following my MBA graduation, woot!, and was reading Mashable's post called Ning: Failures, Lessons and Six Alternatives.

Mashable points out how promising Ning seemed a year ago. I didn't buy it then, and I'm not surprised now.

Ning may find a niche in the enterprise for intranet-type social networks, but it was never going to work for the public web.

Why? Because it kills the one thing that would make it: The Network Effect.

By having so many social networks, none could grow enough to be self-sustaining.

Combine that with the fact that Facebook Pages provide people and businesses to create their own mini-social networks and put it in front of 400 million users, Ning didn't have a chance.

Follow Me | Friend Me | Find Me | Hire Me | Connect with Me
Reblog this post [with Zemanta]
blog comments powered by Disqus