Sunday, April 11, 2010

Overture Founder Launches Tweetup, “Adsense For Twitter”

Image representing Twitter as depicted in Crun...Image via CrunchBase
I just read that Overture Founder Launches Tweetup, “Adsense For Twitter” over at TechCrunch. And it struck me as brilliant.

Here's basically what happens. Advertisers pay for their Twitter accounts' Tweets on sites that add the widget.

Think of it this way. Instead of adding AdSense to your blog, you add this new service. What you'll get, instead of traditional ads, are Tweets from advertiser accounts that match the content you are blogging about.

Well done, idealab.

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